- Thickens quickly even in small amounts. - High versatility that can thicken just about anything. - Will not change the original color or taste. - Speed: Thickens very quickly (e.g. tea thickens in about 30s) - Solubility: Prevents lumps and maintain transparency - Power: Only small amounts needed and low costs per gram - Functional: Low adhesion allows uniformity and holds substances together better - Versatility: Able to use in high protein drinks